Objective: Position Tony’s Chocolonely as the go-to guilt-free chocolate for millennial parents, emphasizing its delicious taste, high quality, and ethically sourced ingredients.
Insight: Multiple factors boost our serotonin levels, enhancing our mood. Two of these are eating sweets (the sugar rush) and helping others (the helper’s high).
Tony’s Chocolate Boxes
“Wonder where your chocolate comes from?”
We will place walk-in Tony’s Chocolonely-themed boxes in outdoor parks. Inside, visitors can explore Tony’s story, brand mission, and fun chocolate facts.
Discount vouchers for limited edition “Twice the Treat” chocolate will be available.
“Wonder where your chocolate comes from?”
We will place walk-in Tony’s Chocolonely-themed boxes in outdoor parks. Inside, visitors can explore Tony’s story, brand mission, and fun chocolate facts.
Discount vouchers for limited edition “Twice the Treat” chocolate will be available.
Learn the Secrets to Our Sweetness
“What’s the recipe behind Tony’s sweetness?”
We will revamp the children’s sections of public libraries with the addition of Tony’s original sweet treat-themed stories.
Tony’s Chocolonely will also add their stamp of approval to other children’s books that encourage ethical choices.
![]()
“What’s the recipe behind Tony’s sweetness?”
We will revamp the children’s sections of public libraries with the addition of Tony’s original sweet treat-themed stories.
Tony’s Chocolonely will also add their stamp of approval to other children’s books that encourage ethical choices.
Tony’s Original Sweet Treat Book
Sharing is Caring
“How can I spread the sweetness?”
Tony’s will sell limited-edition packs of two chocolate bars to encourage customers to start a chain reaction of sweetness, one treat at a time.
“How can I spread the sweetness?”
Tony’s will sell limited-edition packs of two chocolate bars to encourage customers to start a chain reaction of sweetness, one treat at a time.
AD: Charity Chen
CW: Katie Giebler & Madison Smith