Pinkies Down.
Tazo breaks tradition by combining complementary flavors from around the world to create its signature blends.
Tazo drinkers break tradition by enjoying their tea wherever, whenever, and however they want.
They know Tazo encourages them to relax and enjoy a drink—with their pinkies down.
Tazo doesn’t pretend to be “high tea”—they’re all about keeping it real.
Packaging Redesign:
Tazo is celebrating its unique audience by redesigning its signature blends to reflect select hobbies that are enhanced by drinking Tazo tea.
Merch (Coasters):
Tazo will place "Pinkies Down" coasters in coffee shops, cafés, local parks, and other community spaces where tea can complement everyday hobbies or activities.
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Tazo will place "Pinkies Down" coasters in coffee shops, cafés, local parks, and other community spaces where tea can complement everyday hobbies or activities.
Merch (Mug Covers):
Most people enjoy tea in coffee mugs or other everyday cups rather than in fancier, designated teacups.
Tazo’s mug covers support this “pinkies down” choice by keeping tea warm longer, allowing you to savor it at your own pace.
AD: Charity Chen
CW: Nicholas Baumann